2018 Purdue University College of Ag Redesign

March 5th, 2021 @ 15:02

In 2018, this was a massive redesign that consisted of a significant amount of audience analysis, content prioritization, and new brand guideline implementations. The website caters to thousands of stakeholders with wildly different motivations and needs.

For this project, I led the 4-person team from both a technical and creative perspective. The redesign impacts 12 departments with hundreds of contributing users. It was important to play nice with the Purdue Brand Guidelines at the time while also providing a unique feel for the College of Agriculture that married into our print designs for academic use and recruiting.

I've since moved on from this role, but I would love to gather your feedback from a design perspective.