Freistaat Thüringen - Connecting Tradition & Modernism

Redesign of the branding of the Free State of Thuringia

In its current form, the Thuringian corporate identity (which was introduced for the purpose of unification) has been in existence since 2012. Unfortunately, it still relied on an almost identical image of the Thuringian coat of arms, that has been in existence since almost 30 years and thus clearly missed the impulse-giving model "Where Future Has Tradition" of this corporate design. This fictional project is intended to present a modernization of this corporate identity without losing its core characteristics and model.



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